This project was produced at Amplify
For Air Max day in 2023 we took over Peckham Levels in London, an authentic location for the next-gen music scene. Transforming underground sounds into generative art that interacted with a large-scale Air Max Pulse installation, in real-time. By tapping into the underground music scene, we turned the London skyline into our own billboard to launch Nike's latest silhouette.
On the ground floor, a gig, hosted by AI generative artist and VJ Daito Manabe, set the tempo. Whilst up on the roof, the giant Air Max Pulse shoe was a OOH canvas waiting to be transformed.
Using innovative technology, the pulse from the music below became the art for the shoe, in real-time. The generative art interacted with the large-scale Air Max Pulse canvas. Paired with Daito’s AI systems we manipulated sound into art which meant that when artists hit the mic, the shoe canvas would portray a real-time, live representation of the people, music and energy on the floors below.
Working over a 6 week period we created the giant pulse shoe, finding locations and bringing a crack team of talented developers, artists, creatives and producers together to pull off something on this incredible scale. As Executive Producer on the project I oversaw the entirety of the project and team from technical and software development to content creation.
Project produced at Amplify
For LEGO’s 90th Birthday celebrations we wanted to shine a light on underprivileged communities where play is not a priority while showing the world that the future of play, and indeed of the world, lies in the talented and creative minds of children.
We partnered with a West Harlem-based community, and Non-Governmental Organization (NGO) called Brotherhood Sister Sol and quickly made them our partners for the project.
We organised and filmed a series of Play Workshops, inviting local children to worklongside renowned artist Hebru Brantley, to come and think about what inspired them to play, and what an ideal playspace would look like to them… then we challenged them to build it out of LEGO bricks.
From a rocket ship to volcanoes, to friendly snakes and beyond - the ideas that the kids came up with through the action of LEGO play, were turned into colourful and vibrant play pieces that were installed in their very own community. Resulting in a delightful space that unlocked children’s imaginations. The space was then tied together with a mural created by Hebru that ensured a lasting legacy in the West Harlem community.
Project produced at UNIT9
The new Xbox Series X is the world’s most powerful console, and Microsoft wanted to announce it to the world with an event that matched its incredible capabilities. So we hosted an epic virtual event that let fans be part of the launch and experience its power.
We built a 3.6-meter-high monolithic structure, inspired by the console itself, on a rooftop in central London. The structure was front and centre during a six-hour broadcast counting down to the console’s release on YouTube show XBOX ON.
During the livestream, the monolith came to life with incredible 3D animation, optical illusions, real-time holograms, and an immersive 3D soundtrack. We created pre-rendered, optically correct projection-mapped animation for multiple camera angles. And in addition, we projected content into the air to create volumetric light beams that were virtually mapped in real-time with the same content overlaid.
The structure also served as a platform for social interaction. People could influence the monolith in real-time on Twitch, adding comments, answering questions, reacting with Twitch emotes, and more for a chances to win a Series X and see their name in holographic glory.
Working tirelessly over a 6 week period we created an audio/visual show like no other for an audience of millions. As Executive Producer on the project I oversaw the entirety of the project from technical development, content creation to event/shoot and client management all during very strict COVID restrictions.
Project produced at UNIT9.
UNIT9 partnered with Edelman and ASICS to launch GlideRide, the latest advance running shoe from ASICS. To demonstrate how the shoes work, we invited athletes from all over the world to participate in a unique race without a finish line, pitting them against themselves rather than each other.
Athletes from all over the world were invited to Salt Lake City in Utah and then transported out to the Bonneville Salt Flats with no idea what to expect. As the sun rose they set out upon the epic landscape, running only against their own mind and body. Meanwhile at base camp, press and sports scientists observed and evaluated each of the athlete’s positions and pace on interactive screens. A baseline pace had been initially set for each athlete and they had three opportunities to drop below that pace before being called back by the race director.
We developed a mobile app to accurately track the athletes’ GPS coordinates, paces, and run times. All of the data was displayed at basecamp in realtime on dynamic LED screens, where the sports scientists could view individual athletes’ progress and evaluate their performances.
Basecamp also facilitated the ASICS Analyser to evaluate run posture, presentations and information about the GlideRide product, refreshment bar, locker and changing facilities and telescopic and remote camera viewing of the race.
I was the Executive Producer on the project overseeing all event logistics, set design, technical development and race management. Whilst working with the directors ZCDC and the film crew as well as client and agency management.
This project was awarded a D&AD Pencil in 2020 and a Cannes Lion Grand Prix in 2021.
Project produced whilst at Kin.
To commemorate Duxford’s centenary, IWM commissioned sound artist Nick Ryan to create a site specific sound sculpture. The core concept was to use light to transmit archival audio recordings of people’s memories of Duxford airbase. Kin were brought on as collaborators to design, produce and install the sculpture, and technology.
One hundred lights lay underneath the plane’s fabric surface and through an innovative use of custom electronics allowed light to transmit it’s own audio signal. Each light pulses imperceptibly as narrative fragments, voices, signals, anecdotes, and stories are played through them.
These signals are picked up by the visitor on a custom made receiver that incorporates a light sensor and headphones. The analogue nature of the technology allows people to move between the lights and mix the recordings like scanning a radio.
DX17 was live for 2 months over the summer of 2017. I led production across all elements of the experience, from design, technology, fabrication to installation.
Project produced at UNIT9.
Mini wanted to celebrate the global launch of the Mini Cooper SE, the first all-electric Mini on the market. So UNIT9 partnered with 180 Kingsday to build the ElectriCity, an interactive mural powered by touch and the technology itself.
Working with Franky Sticks we created the mural with conductive paint responsive to human touch. We designed “hot spots” within the mural that lit up, animated (with the help of projectors), and played sound effects when people touched them, making the mural a truly theatrical experience. There was even a hidden camera to capture the perfect selfies.
With an incredible team we had just three weeks to bring the seven-meter-long mural to life from start to finish, but we worked around the clock with Franky Sticks to make it happen.
Project produced at UNIT9.
The Connected Restaurant launched in both Dublin and Sydney in November of 2018, giving families on the opposite sides of the world a chance to enjoy a Christmas meal together. By combining the latest high-speed technology with Samsung QLED screens, it felt as if the families were eating a synchronised three-course meal together even though the two halves of each table in the restaurant were separated by thousands of miles.
The restaurant was live over 5 days in both locations. As well as the meal the families had additional surprises throughout the experience. Personalised crackers, snow globes that triggered snow on either side of the world and a photobooth that combined feeds from both locations, capturing a family portrait that was then printed and framed to take home.
